Like the polarity of a magnet, a set of good management tools will drive clients to your business.
It will also underpin business operations saving time for you to focus on that which you do best. This all contributes towards a lifestyle no longer held hostage to inefficient work practices. Google assumes managers both young and old should know some fundamentals.
Hence the catch cry "Help I'm stuck!". So I factor in up to 30% of coursework to cover some basics in desk top applications:
A short duration, high impact, low cost course lasts five weeks (3 hr sessions = 15 hours).
Objective
At the end of the course, participants should have an enhanced knowledge of Desk Top applications which, applied to a clearer understanding of Google Apps, do indeed underpin productivity/profit in small business as well as contribute towards professional development.
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